Description : GKL Luxury Bag Design

Year : 2026

Researcher and Strategist, SCADpro x BMW (March - May).

Spearheaded user research and product strategy for a custom luxury bag designed in collaboration with SCADpro and BMW. Focused on understanding the expectations and routines of GKL luxury consumers, translating those insights into strategic design recommendations.

Partnered closely with design teams and client leads to ensure the final concept aligned with both user needs and brand standards.