Orebella
This project focused on developing a copy-driven campaign for Orebella, a luxury skincare brand. The goal was to create a series of type-dominant executions that effectively communicate the brand's message and values through compelling copy and strategic typography placement.
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The Challenge:
The main challenge was to craft a campaign that leverages longer-form copy as a primary design element while maintaining visual appeal and brand coherence. The campaign needed to effectively convey Orebella's luxury positioning and product benefits through carefully crafted text and typography, complemented by secondary visual elements where appropriate.
The Solution:
The solution was a multi-faceted campaign featuring type-dominant designs across various media. The campaign utilized longer copy sourced from Orebella's brand materials, emphasizing the brand's commitment to natural ingredients and scientific innovation.
Assignment Brief:
This assignment required the development of a copy-driven campaign for a chosen brand. The project emphasized creating type-dominant executions across at least three media components, which could include posters, transit ads, and print ads. The challenge was to effectively use longer copy as a primary design element, sourced from various brand materials such as websites, catalogs, or press releases. The final deliverables showcased creative typography solutions that communicated the brand's message while maintaining visual appeal and coherence across different media formats.
