Campaign : GO BEYOND. Year : 2026

Gen Z isn’t motivated by guilt; they’re inspired by self-expression.

We position Beyond Meat as fuel for going “beyond” limits, not just a moral choice, the brand makes plant-based eating aspirational and fun.

Awards

🏆 Best of Show — ADDY Augusta (Guerrilla Marketing Campaign)

🥇 4× Gold — ADDY Augusta (Integrated Campaign, Television, Social Media, Guerrilla Marketing)

🥈 Silver — ADDY Augusta (Art Direction Campaign)