Campaign : GET CRACKING! Year : 2026

Talenti's hard-to-open lid is its biggest complaint and its most shared moment. Instead of fixing the flaw, the campaign owns it. The struggle becomes the ritual, and the gelato tastes better because you earned it.

Awards

🥇 Gold: AADY - Guerilla Marketing & Installations (Single Occurrence / Installation

🥇 Gold: AADY - Guerilla Marketing & Installations (Campaign)

🥈 Silver: AADY - Outdoor & Transit Advertising Campaign